Q&A with Emma Jane Palin, award winning blogger


Emma Jane Palin is a multi-award-winning blogger and freelance writer, and knows a thing or two about creating a beautiful aesthetic and collaborations that dreams are made of. 

She is the absolute Queen of content - what Emma doesn't know about content isn't actually worth knowing. She was with us in our made year of The Collective and I'm EXCITED that she's hanging with us for another 12 months. ⁣⁣Here’s what she had to say about being part of our creative community:

“Community is such an important factor when it comes to being creative, especially if you work alone 90% of the time.

For me, The Collective has brought together a group of women with similar minds and missions to support, challenge and champion one another. It’s a place of true creativity and skill and a place I have very much enjoyed giving back to.”

I caught up with Emma to find out more about her work and what we can expect from her involvement in this year’s Collective.

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Hey Emma! Tell us a little bit about your work?

I'm a blogger and freelance writer focusing on interiors and design, meaning I live quite a varied day-to-day life. A typical day can include anything from styling a shoot to painting to writing a newsletter for a brand, or an article for an interiors publication.

What do you like most about your job?

I love that every week is different and because I'm freelance, I can manage my own workload. It's taken me a long time to get to the point where my work/life balance is in a good state and now I revel in taking a few hours off to go to the beach or catch up with a friend.

Any big career highlights?

Going freelance! I think that anyone who takes that step has taken one of the most courageous steps they ever could. It takes guts and getting by every month is an achievement in itself. I'm just about to hit the one year mark and I'm pleased to say that every month has got better and better for me.

What advice would you give someone starting their own business?

Know your market and your USP. Just because you enjoy doing something, doesn't mean it's going to be a viable business. I see tons of businesses trying to pop up in crowded markets and unless there's something different going on, it just won't work. That might seem like a harsh truth but I always think it's better to differentiate yourself right at the beginning and understand what sets you apart. Build a strategy on the USP and test it out with your audience; you should immediately be able to get an idea if something is working.

How important has social media been for you in growing your brand?

Social media has been a massive part of growing my brand. Half of my business wouldn't exist today without it. Having not trained in journalism or English, social media and my blog allowed me to sway into writing as a career without the degree. I'm always grateful for the free platforms we're provided with (and it's why I struggle to knock the algorithms too much).

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The girls in The Collective are all incredibly likeminded but all have different skillsets. I constantly observe them coming together to help one another and that’s totally when the magic happens.
— Emma

How beneficial do you think it is to be part of something like The Collective when you're a freelance creative?

Freelancing can be a lonely game, especially if you're naturally quite introverted. I've never really struggled with meeting people as a freelancer but I know others that have and I think by joining something like The Collective you're opening yourself up to new relationships AND opportunities. The girls in The Collective are all incredibly likeminded but all have different skillsets. I constantly observe them coming together to help one another and that's totally when the magic happens.

tell her we sent you

Follow Emma on insta

Emma is one of our brilliant mentors in this year’s Collective