Q&A with Pinterest Legend, Lex Gillies

 

Lex is a Northerner in London, a blogger at Talonted Lex, and a Pinterest obsessive.

She has been using Pinterest to promote her own content for years and after seeing what it could do, she is now passionate about helping other bloggers and businesses find their way on this incredible, but often misunderstood site. We’re really lucky to have Lex with us (I know, with every single mentor that comes I say this exact same, but it’s the truth!) to guide us through what we should be doing to use it to our advantage!

Pinterest is known as a place to find beautiful inspiration and aspirational images but its benefits are so much more tangible than that: helping to drive traffic, boost sales, and raise brand awareness. As well as working closely with the Pinterest UK team, she has spoken at Pinterest's annual conference, at the Pinterest's Creator's Brunch, and at the Pinterest pop up at Vogue House.

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Can you tell us a little about your work?

I wear two work hats. The first is my Pinterest management business: I manage accounts for bloggers and small businesses to assist them when they don't have the time, skill, or desire to manage it themselves. I also consult for brands and teach them how to use Pinterest to market their business. When I'm not obsessively flicking through Pinterest, I'm blogging. I've been blogging about beauty for nearly 10 years and I focus on skin positivity (I have rosacea) and everything related to beauty.

What's your why?

I've always loved writing and beauty so blogging came very naturally to me. I noticed that no one else was blogging about rosacea and felt passionately about people who looked or felt like me being represented. I used Pinterest as a minor piece of my blog marketing puzzle, but over time I came to realise that it was driving more traffic than all other sources combined (as well as being a lot more fun than traditional social media!) so I started my business to help others discover Pinterest and how it could transform their blog or business.

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Favourite part of the job?

No day is the same. One day I'll be focusing on a food blogger client, the next will be travel focused, and the next might be a jewellery brand. It keeps me on my toes and helps me to see how each niche is different.

What's your biggest achievement so far?

I was invited to speak at the Pinterest annual conference in Dublin which was fascinating and such an honour. It was great to be surrounded by fellow Pinterest geeks!

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Know your worth... if you know at your core that you are good at what you do, you will always steer yourself right.
— Lex Gillies

What's the one piece of advice you'd give to someone starting their own business?

Know your worth. People will always ask for cheeky discounts, will always push for more than you are willing to give, and will underestimate you but if you know at your core that you are good at what you do, you will always steer yourself right.

What excites you most about being a mentor in The Collective?

Apart from the excitement I get from introducing people to the joy of Pinterest and seeing it transform their business, I think The Collective is a really warm, supportive, and knowledgeable group that I know I'll learn from as much as I'll be teaching!


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Lex is one of our brilliant mentors in this year’s Collective